Establishing
Brand Recognition
An emerging financial services firm sought to build name
recognition rapidly and to establish itself as the local
industry leader. A newly created stock index tracking the
50 largest publicly held companies active in St. Louis offered
promise in that regard - and the firm deployed Casey Communications
to generate optimal exposure.
Casey transformed the index into a valuable news-generating
tool. Through persistence and good timing, it convinced
the area's major daily newspaper to switch from a local
index produced by a national financial news service to its
client's index. Casey continued to follow up in a timely
fashion, strategically using watershed events in the U.S.
stock market to broaden the use of the index by other media
interested in putting a local spin on national trends.
Within
two years of opening its doors, the financial firm found
its name in the business pages of the highest circulation
daily paper in St. Louis every weekday - and frequently
sourced by other media, including the Wall Street Journal.
Casey Communications helped the company achieve 100 percent
awareness among those in its target public. And today, the
company continues to enjoy recognition as the leading expert
in its field.
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YouTube Video Enhances Effective Media Relations Campaign
$1.5 Million in Media Support for a Capital Campaign
Ad Campaigns That Work
A Legacy Tribute
A Winning RFP, Despite Political Shenanigans
Bankruptcy Re-Branding and Turn-Around
Crisis Communication
Corporate
History
Redeveloping a Website
Establishing
Brand Recognition
Establishing
a New Company in a Mature Industry
Making
the Most of a Grand Opening
Public Policy Education
RUSH!
PR Blitz Nets $4.5 Million in Media Value
Special Events: Planning a Week-Long Annual Meeting
Special Events: Planning a Meaningful Groundbreaking