RUSH!
PR Blitz Nets $4.5 Million in Media Value
Sometimes in the race to debut a mammoth development, construction
delays can put promoting the property on the back burner,
creating an enormous need to catch up on media
relations.
Such was the case for one of Missouris largest new
tourist attractions when it contacted Casey Communications
to begin promotions just days before the start of the critical
summer tourism season. With national tourism media
having already locked in editorial plans four months earlier,
Casey rapidly developed and methodically deployed a sequenced
awareness campaign utilizing highly targeted electronic
distribution to present a series of story pitches and news
releases. Initially, Casey identified and then targeted
tourism reporters whose stories would be picked up by multiple
publications. The result was enormous bang for the buck.
Within 100 days, Casey had placed stories in multiple markets,
including a section cover story in USA Today. The
placements represented more than $4.5 million in media value
and ultimately helped attract 1.5 million visitors to the
development over the corresponding period. The return
on investment in Caseys services exceeded 125 to one.
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YouTube Video Enhances Effective Media Relations Campaign
$1.5 Million in Media Support for a Capital Campaign
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Crisis Communication
Corporate
History
Redeveloping a Website
Establishing
Brand Recognition
Establishing
a New Company in a Mature Industry
Making
the Most of a Grand Opening
Public Policy Education
RUSH!
PR Blitz Nets $4.5 Million in Media Value
Special Events: Planning a Week-Long Annual Meeting
Special Events: Planning a Meaningful Groundbreaking