Making
the Most of a Grand Opening
When a West Coast-based recreational facility operator needed
a firm to handle PR for the debut of its first St. Louis
location, it turned to Casey Communications. Knowing the
concept was new to the market and was one-of-a-kind worldwide;
Casey went to work developing a comprehensive, integrated
plan aimed at generating maximum pre- and post-opening buzz.
A
teaser news release announcing the venue's imminent arrival
was issued three months prior to opening, leading to extensive
print media coverage that included feature stories in the
St. Louis Business Journal and in Athletic Business,
a national trade journal. Three weeks prior to the opening,
Casey began soliciting local television outlets, ultimately
scoring two morning news profiles along with a lengthy feature
on St. Louis' leading afternoon news program. Visibility
efforts continued through the facility's grand opening,
with Casey securing the lead story in the Health & Fitness
section of the St. Louis Post-Dispatch. The story,
in turn, was picked up by major newspapers around the country.
In
support of media relations activities, Casey also teamed
with its client to research, plan and implement a multi-station
cable television advertising campaign.
In
its first month of business, the St. Louis venue attracted
10,000-plus visitors. By comparison, the operator's flagship
location drew 1,200 visitors in its initial month of operation.
Accordingly, the operator's first-month revenues were seven
times higher than pro forma projections.
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A Legacy Tribute
A Winning RFP, Despite Political Shenanigans
Bankruptcy Re-Branding and Turn-Around
Crisis Communication
Corporate
History
Redeveloping a Website
Establishing
Brand Recognition
Establishing
a New Company in a Mature Industry
Making
the Most of a Grand Opening
Public Policy Education
RUSH!
PR Blitz Nets $4.5 Million in Media Value
Special Events: Planning a Week-Long Annual Meeting
Special Events: Planning a Meaningful Groundbreaking