Bankruptcy Re-Branding and Turn-Around
When a client bought a bankrupt high-tech company in 2001, managers called on
Casey Communications to help revive the failed concern.

Experienced in turnaround situations, Casey began by conducting research that
unearthed two key findings: 1) customers rated the company’s software highly;
2) its existing name was a definite marketing liability. Collaborating with the client,
Casey re-branded the company from the ground up, giving it a new name and fresh
graphic identity. Following additional fact-gathering and analysis, Casey launched a
national marketing communications program aimed at restoring the
company’s stature in its esoteric niche.

Elements of that “all-tool” effort:

  • RFP and PowerPoint presentations
  • Corporate brochure, sales sheets and customer newsletter
  • Trade show booth
  • In-house sales training
  • A first-ever “national user conference” complete with theme, logo, programs,
    gratuities and entertainment
  • Website development
  • Media relations
  • Advertising and direct mail
  • Speech writing and position papers
  • Customer surveys.