Special Events: Planning a Meaningful Groundbreaking
When a large health care provider selected Casey Communications to plan the groundbreaking ceremony for its new hospital, it wanted to leverage its staff to create a healthy, safe and mission-focused event. Casey's staff worked closely with a four-member team, led by the health care system's public relations director. The result was a memorable event that expressed the client's commitment to redefining the health care experience and that maintained the safety of visitors to site, where heavy construction was underway. At the conclusion of the event, the hospital president affirmed there was not a single detail she would have changed.

Casey ensured a successful event, one the client termed “skillfully managed and well orchestrated,” by focusing on the myriad details associated with effective pre-planning, pre-event services and site logistics.


  • Developed a theme that integrated the organization's seven core values.
  • Provided budget guidance and consultation.

Pre-event services

  • Kept the client informed of progress through weekly updates that charted completions, impending sign-offs needed and deadlines.
  • Ordered the style and quantity of furniture, fixtures and props to accommodate 250 guests.
  • Produced a series of floor-mounted multi-use banners to convey mission while adding flair.
  • Planned a healthy menu and selected a caterer to artfully prepare and serve.
  • Orchestrated the involvement of a high school jazz ensemble to provide music and link the new hospital with its community.

Site logistics

  • Arranged on-site shuttle service to ensure guest safety.
  • Planned parking logistics and retained direct parking attendants as well as parking valets.
  • Secured all necessary permits.
  • Arranged site security.
  • Coordinated event logistics and site preparation with the general contractor.