Establishing Brand Recognition
An emerging financial services firm sought to build name recognition rapidly and to establish itself as the local industry leader. A newly created stock index tracking the 50 largest publicly held companies active in St. Louis offered promise in that regard - and the firm deployed Casey Communications to generate optimal exposure.

Casey transformed the index into a valuable news-generating tool. Through persistence and good timing, it convinced the area's major daily newspaper to switch from a local index produced by a national financial news service to its client's index. Casey continued to follow up in a timely fashion, strategically using watershed events in the U.S. stock market to broaden the use of the index by other media interested in putting a local spin on national trends.

Within two years of opening its doors, the financial firm found its name in the business pages of the highest circulation daily paper in St. Louis every weekday - and frequently sourced by other media, including the Wall Street Journal. Casey Communications helped the company achieve 100 percent awareness among those in its target public. And today, the company continues to enjoy recognition as the leading expert in its field.

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