Refreshed Website Builds Online Interaction
As the Sisters of the Most Precious Blood of O’Fallon sought to modernize its website, the organization first turned to Casey Communications for a comprehensive assessment of the current site – evaluating its navigation, content, layout and design, and technology.

Upon completion of the assessment, Casey helped the Sisters set goals and next actions for the site’s redevelopment, targeting efforts that would engage web visitors in the group’s mission and promote online interaction. Key to the new site’s success was:

• Conveying one clear message for the organization that speaks to the target audience
• Generating interest in the organization among younger audiences
• Enhancing spiritual life of web visitors (both religious sisters and laypersons) by adding a prayer section, daily reflections, and resources to discern and nurture a spiritual path
• Hosting information in multi-lingual formats
• Enhancing capacity for online development and donation efforts
• Adding capabilities to measure website metrics
• Enhancing site accessibility from mobile devices

In only five months, Casey mapped out the site’s new navigation and drafted copy, plus, coordinated the design and technical build out of the content-managed website. The new site,, is achieving set targets and immediately generated positive feedback.